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Eureka! No 3: Joe Cruz

JC

Eureka! No 3: Joe Cruz

anna magnowska

 
 

In this series we ask some of our favourite illustrators to choose a significant breakthrough in the history of science or medicine and do what they do best - illustrate it!

 

Joe Cruz is known for his dynamic re-imagining of photographic images through the use of shape, space, pattern and contrasting colour.  His use of oil pastels on black and white photocopies has made his work instantly recognisable, and his clients include The New York Times, Nokia, Penguin, Parlophone Records, and a T-shirt collaboration with Whistles. 

Click on images to enlarge.

 

Joe created an exclusive image for PRN on the theme of lemons as a treatment for scurvy.

"I choose to illustrate the prevention and cure of scurvy by Dr. James Lind in 1747.  While I was at school the story of the sailors illness at sea due to the lack of Vitamin C fascinated me, a simple treatment of a fruit such a lemon or an orange saved so many lives and the phrase 'Limey' was born and is still used today."


MORE FROM EUREKA!


EUREKA! No 1: Pierre-Paul Pariseau We asked some of our favourite illustrators to choose a significant breakthrough in the history of science or medicine and do what they do best - illustrate it! In the first of the series illustrator Pierre-Paul Pariseau pays tribute to Dr Ignaz Semmelweis. 


EUREKA! No 1: Pierre-Paul Pariseau

We asked some of our favourite illustrators to choose a significant breakthrough in the history of science or medicine and do what they do best - illustrate it! In the first of the series illustrator Pierre-Paul Pariseau pays tribute to Dr Ignaz Semmelweis.